On May 13, Filipinoshold the power to steer the country towards a brighter tomorrow by choosing the right leaders. Deepening its mission of providing lifetime financial security, Sun Life Financial-Philippines now takes a stand for nation building through the BRIGHT CHOICE campaign.
As the first and longest-standing life insurance company in the country, Sun Life has been with the Filipinos for over a century. It has survived two world wars, countless local and global crises and has remained strong and committed to providing brighter lives for many generations . Today, Sun Life reaffirms its commitment to the country by encouraging voters to make well-informed choices towards a brighter tomorrow.
“Our latest campaign called BRIGHT CHOICE is a public service reminder to Filipinos that they have the power to make lives brighter by making the right choices, not only for themselves, but also for their families and even for their country. And one way to concretely exercise this power is to vote conscientiously in the coming elections,” invites Sun Life Chief Marketing Officer MyleneDaez-Lopa.
BRIGHT CHOICE calls on Filipinosto make their votes count for the coming elections, starting with one’s choice of leaders:
- Be informed. Read the papers, watch the news, and visit the official sites of candidates. There is no shortage of information about the coming elections, and voters need to arm themselves with knowledge before filling out the ballot.
- Be engaged.Be part of the discussion during lunch, even in Twitter and Facebook, observing proper decorum and respect. Differing opinions are not bad. It is a healthy exercise of the country’s democratic system.
- VOTE on May 13!
“This is not about supporting any candidate. BRIGHT CHOICE lets us see how our decisions can impact not only our lives but others as well.When we choose wisely, we can implement changes to pave the way for a brighter future. And since Sun Life is in the business of the future, we want to be relevant and do our share in nation building,“said Sun Life-Phils.President and CEO RizaMantaring.
The campaign kicks off tonight afterTV Patrol’s“Kampanyaserye”on ABS-CBN2, with replays on ANC(World Tonight and mornings@ANC). Complemented by ads on billboards and leading newspapers, Sun Life’s new commercial will also appear in other TV programs as the elections draw near .
Shine On in LONDON!
Using digital media, Filipinos may also voice out how they can make the future brighter for themselves, their family, and the country.
Simply like and join the “Brighter Life” community via www.sunlife.com.ph andPOST yourbright ideas for a chance to go on an all-expense paid trip to LONDON, England this 2013.
Moreover, the first 300 joiners who respond to a short survey about the TVC instantly get Php50kpersonal accident insurancefrom Sun Life. Survey respondents also earn an additional raffle entry to the Shine On in London promo.
See more about BRIGHT CHOICES at www.facebook.com/sunlifeph or tweet your messages using #brighterlifePH. For inquiries, call SunLink at 849-9888.